PERMANENT

WITH RICE PROTEIN

Rice proteins, extracted directly from the grains, have become a game-changer in treatments to achieve curly hair, especially in permanents. These natural ingredients excel in damage repair, hydration, protection against harmful external agents, and significantly enhance shine, softness, and control frizz. Their use not only addresses issues related to dryness and brittleness in hair subjected to chemical treatments but also ensures a healthier and more defined appearance. Thanks to their natural origin, they offer a sustainable alternative to harsh chemical ingredients, effectively balancing the need to alter hair structure with the importance of preserving its integrity and beauty. Opting for rice proteins means choosing an approach that values hair health and appearance, making permanent treatments a choice that is aesthetic as well as beneficial for hair wellness.

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TREATMENT

PERM UP

Perm UP, designed for professional use, is the key to achieving defined and long-lasting curls without damaging the hair. Thanks to rice proteins, this treatment not only stylishly shapes the hair but also ensures its repair and protection. Ideal for those aiming for a balance between aesthetics and hair health, Perm UP promises an impressive transformation, keeping the hair vibrant and resilient.

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Perm UP - technical application

Edelstein Perm UP Application Guide

Required Materials:

  • Perm UP
  • Neutral UP
  • Curly UP Shampoo
  • Curlers and Paper
  • Protective gloves
  • Bowl and application brush
  • Timer

Preparation:

  1. Wash hair with Curly UP Shampoo to remove impurities and product residues.
  2. Towel dry to remove excess moisture.
  3. Wear protective gloves.

Application:

  1. Position the hair according to the desired result, based on a prior hair diagnosis.
  2. Section hair into neat and fine strands.
  3. Insert paper and wrap the hair around curlers, chosen based on the desired curl pattern.
  4. Apply Perm UP evenly over wrapped hair.
  5. Leave to act for the specified time (consult Perm UP instructions).
  6. Rinse thoroughly with lukewarm water.

Finishing:

  1. Apply Neutral UP to hair still wrapped in curlers.
  2. Leave to act for the recommended time (see Neutral UP instructions).
  3. Unwind the curlers and gently massage the scalp.
  4. Rinse with lukewarm water and proceed to style.

Post-treatment advice:

  • During treatment: Always use Curly UP Shampoo to maintain hydration and curl definition.
  • After treatment: Apply Curly UP Mask once a week for deep nourishment, keeping curls elastic and shiny.
  • For home maintenance: Regularly use Curly UP Fluid to define curls, protect from humidity, and prevent frizz.

The Curly UP range by Edelstein, with its Shampoo, Mask, and Hair Fluid, is ideal for maintaining curly hair, ensuring lasting results and always well-groomed and defined curls.

NEUTRALIZER

NEUTRAL UP

Neutral UP, an essential part of the Perm UP range, is the definitive neutralizer to beautifully conclude the perming process. Enriched with rice proteins, this product not only neutralizes post-treatment alkaline residues but also re-bonds the hair, promoting internal reconstruction. Neutral UP is aimed at those who seek not just the aesthetic effect of defined curls but also the health and protection of hair after a chemical treatment. It is the ideal solution for keeping hair soft, shiny, and, above all, healthy. With Neutral UP, the journey towards perfect and well-maintained curls is complete, ensuring a harmonious transition from chemical treatment to the daily brilliance of your hair.

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