Achieve defined, elastic, and vibrant curls with Perm UP by Edelstein, formulated to create perfect perms while respecting hair health. With three tailored options, you can select the ideal treatment for your hair type, ensuring professional and long-lasting results.

Why choose Perm UP? If you're looking for defined, long-lasting curls, Perm UP is the perfect solution. Whether your hair is resistant, normal, or delicate, this range offers the flexibility to choose the product that best suits your needs. Thanks to its formula enriched with rice proteins, Perm UP nourishes your hair during the perming process, minimizing damage and maintaining strong and hydrated hair structure.

Technical features: Perm UP is available in three variants to meet all needs:

• Perm UP 0: Ideal for resistant and difficult-to-treat hair, providing intense action for defined curls even on thicker hair.
• Perm UP 1: Perfect for normal and natural hair, balancing effective perming with a gentle yet efficient treatment.
• Perm UP 2: Designed for delicate or colored hair, ensuring defined curls with a milder formula that protects chemically treated hair.

Each variant is formulated with high-quality ingredients, including rice proteins to strengthen the hair structure and active ingredients like Ammonium Thioglycolate to shape the hair fiber.

Benefits: Perm UP ensures a safe, effective, and personalized perming experience. Your hair will feel soft, elastic, and well-defined while maintaining a healthy and shiny appearance. The formula enriched with rice proteins provides hydration and nourishment, while the three options allow you to select the solution best suited to your hair type.

Application Protocol:
1. Preparation: Wash your hair with Curly UP Shampoo to remove impurities and product residues. Towel dry to remove excess moisture.
2. Positioning: Section the hair into neat strands and wrap each strand around curlers using perm paper to create the desired curl pattern.
3. Application of Perm UP: Wear protective gloves and apply Perm UP evenly to the wrapped hair. Leave it on for 10-15 minutes, following the specific processing time indicated on the product.
4. Rinse: Rinse thoroughly with lukewarm water to remove all traces of the product.
5. Application of Neutral UP (not included): Apply Neutral UP to the hair still wrapped in curlers and leave it on for the time specified in the instructions. Remove the curlers, gently massage the scalp, and rinse with lukewarm water.

Warnings: This is a professional product intended for use by expert hairdressers only. Contains thioglycolic acid and ammonia. Avoid contact with eyes and skin. In case of contact, rinse immediately and thoroughly with water and consult a doctor. Always wear protective gloves. Keep out of reach of children. Do not use on damaged, irritated hair or sensitive scalp.

Usage Tips: To maintain your curls defined and healthy, use the Curly UP product line:

• After the treatment, apply Curly UP Mask once a week to deeply nourish the hair, keeping it elastic and shiny.
• For daily care, use Curly UP Fluid to define curls, protect against humidity, and reduce frizz.

Ingredients: Aqua (Water), Ammonium Thioglycolate, Ammonium Bicarbonate, Ethanolamine, Cocamidopropyl Betaine, Polyquaternium-6, Ammonium Hydroxide, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Rice Protein, Etidronic Acid, Tetrasodium EDTA.