Imagine a sophisticated and natural shade that evokes the soft radiance of light wood under the sun. The 7.1 Ash Blond strikes the perfect balance between blonde and cool ash, ideal for those seeking a luminous look free of unwanted warm undertones. This dye delivers a uniform, deep, and vibrant color, ensuring impeccable gray coverage and extraordinary shine. An essential product for those who want a refined look and professional results at home or in the salon.

Why Choose This Product: The 7.1 Ash Blond is the perfect choice for those looking for an elegant ash blonde that neutralizes warm tones. Its advanced formula includes vegetal liposomes for deep color penetration and hydrolyzed wheat proteins, which strengthen the hair fiber during the treatment. Additionally, the ash pigments present in the product, such as 4-Chlororesorcinol, ensure long-lasting cool and natural tones. The combination of nourishing ingredients and intense pigments makes this dye an indispensable ally for professional results, uniform coverage, and protected hair.

How to Achieve the Chosen Color Step by Step: To prepare the 7.1 Ash Blond mixture, use equal parts of dye and oxidant (1:1 ratio). Choose the oxidant based on the desired result: 10 volumes for tone-on-tone coloring or pre-lightened hair, 20 volumes for gray coverage or darker shades, 30 volumes to lighten up to 3 levels. Apply the mixture to dry, unwashed hair. For virgin hair, start with the lengths and ends, leaving 2 cm from the roots, and after 10-15 minutes, apply to the roots, leaving it on for another 20-25 minutes. For touch-ups, apply the mixture to regrowth for 20 minutes, then distribute it over the rest of the hair for 10 minutes. Emulsify thoroughly and rinse carefully.

Emulsification and Rinsing: At the end of the processing time, add a few drops of lukewarm water and gently massage to emulsify the product. This step helps to even out the color across the entire hair. Proceed with a thorough rinse until all residues are removed, then use the specific Color Fixx shampoo to set the color and protect the hair.

Tips: To customize the 7.1 Ash Blond and create more intense or lighter shades, vary the oxidant volume. For example, use 20 volumes for a more natural result or 30 volumes for more pronounced lightening. To maintain the ash tone and prolong shine, pair with products like the conditioner from the Inej Color Protect range. Avoid using overly hot water during rinsing to preserve the color.

Ingredients: Aqua (Water, Eau), Cocamide MEA, Cetearyl Alcohol, Ceteareth-30, Cera Alba (Beeswax), Hexylene Glycol, Glycerin, Ascorbic Acid, Sodium Sulfite, 4-Chlororesorcinol, P-Phenylenediamine, Ammonium Hydroxide, Panthenol, Lecithin, Hydrolyzed Wheat Protein, Tilia Cordata Flower Extract