Discover the timeless luminosity and elegance of Vibrant Color 10.28 Precious Platinum! This exclusive shade allows you to achieve an iridescent beige platinum blonde, with silky and sophisticated reflections that evoke the brilliance of a refined pearl. The 10.28 is the perfect choice for those who desire a light, neutral-cool blonde that captures light and delivers an ultra-luminous effect. Thanks to its advanced technology, it guarantees optimal gray coverage, multidimensional reflections, and unmatched shine. Ideal for professionals seeking impeccable and long-lasting color.

Why choose this product: Vibrant Color 10.28 Precious Platinum is the perfect solution for those who want to neutralize unwanted yellow tones and achieve a light and sophisticated blonde. The formula enriched with Panthenol ensures deep hydration and fiber protection, while Hydrolyzed Wheat Proteins strengthen and nourish the hair, preventing dryness and breakage. The key pigment 4-Chlororesorcinol provides an intense cool reflection, avoiding brassy undertones. Long-lasting color, vibrant reflections, and advanced protection: this shade represents excellence for professional results.

How to achieve the chosen color step by step: To prepare the mixture, mix 1:1 with Code Zero OXI developer at the appropriate concentration:

• 10 vol (3%) for toning or light coverage;

• 20 vol (6%) for tone-on-tone color and gray coverage;

• 30 vol (9%) to enhance the reflection and intensify the color;

• 40 vol (12%) for high-level lightening. Apply to dry, unwashed hair, distributing evenly on lengths and ends, leaving 2 cm from the root. After 10-15 minutes, apply to the roots and leave on for 20-25 minutes. For touch-ups, apply the mixture to the regrowth for 20 minutes, then comb through the lengths and leave for another 10 minutes.

Emulsification and rinsing: At the end of the processing time, add a few drops of warm water and gently emulsify to even out the color. Rinse thoroughly and wash with Code Zero Color Fixx Shampoo, specifically designed for colored hair, to seal pigments and prolong color longevity.

Tips: For an even cooler and more customized effect, mix 10.28 with other Vibrant Color shades. Use the Inej Color Protect range to maintain the brightness and intensity of the color for longer. To avoid warm undertones, opt for 20 or 30 volume developers, especially on naturally light bases.

Ingredients: Aqua (Water, Eau), Cocamide MEA, Cetearyl Alcohol, Ceteareth-30, Ammonium Hydroxide, Cera Alba (Beeswax), Hexylene Glycol, Glyceryl Stearate SE, Decyl Oleate, Lanolin, Tetrasodium EDTA, Parfum (Fragrance), Ascorbic Acid, Sodium Sulfite, Sodium Hydrosulfite, 4-Chlororesorcinol, P-Phenylenediamine, Sodium Hydroxide, Trisodium NTA, Propylene Glycol, Panthenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Lecithin, M-Aminophenol, Glycerin, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Fucus Vesiculosus Extract, Hypericum Perforatum Extract, Echinacea Angustifolia Leaf Extract, Arctium Majus Root Extract, Panax Ginseng Root Extract, Tilia Cordata Flower Extract