The Magenta 52 shade is bold and sophisticated, sitting between deep red and rich fuchsia, evoking the lush petals of tropical orchids or the velvety allure of a precious ruby. This magnetic hue enhances hair with iridescent reflections and extraordinary brilliance, adding character and personality to any look. Perfect for those who desire a bold and modern style, Magenta 52 enhances both light and dark hair, ensuring a uniform and radiant color. The ammonia-free semi-permanent formula protects the hair fiber while depositing color, wrapping each strand in a veil of hydration and softness. Its creamy texture allows for precise application without dripping, making it the ideal product for professionals and those who love experimenting with color safely.

Why choose this product: Gems 52 Magenta is the perfect solution for those who want a striking color without compromising hair health. Thanks to its formula enriched with natural ingredients, this mask not only colors but also nourishes and protects the hair. Blue Lotus Flower Extract is known for its hydrating and illuminating properties, leaving hair soft and shiny. Baobab Oil deeply strengthens and protects the hair fiber, preventing the dryness typical of traditional dyes. The main pigment, Basic Violet 2 (CI 42520), ensures vibrant color intensity and a long-lasting shade that fades gradually without unwanted undertones.

✓ Ultra-intense pigments for a radiant and magnetic color
✓ Nourishing formula with natural ingredients
✓ Ideal for reviving color or creating temporary effects on pre-lightened hair
✓ Perfect for professional use and for those who love to change looks without long-term commitment

How to achieve the chosen color step by step: To achieve the best results with Magenta 52, start with clean, towel-dried hair. If the hair is natural and has never been colored, direct application will provide an intense result on light bases, while on darker hair, the reflection will be more subtle and sophisticated. If the hair is already colored or bleached, the pigment will adhere more vividly, creating an intense and luminous effect.

Distribute the color mask evenly, combing through to ensure absorption and uniform coverage. Leave it on for 5 to 15 minutes for a light or more intense reflection, depending on the desired result. For a bolder effect, leave it on for up to 20 minutes.

Emulsification and rinsing: Once the processing time is over, emulsify the product with a little lukewarm water, massaging gently to activate the hydrating agents in the formula. Rinse thoroughly until the water runs clear. No post-application shampoo is necessary, but you can complete the treatment with a hydrating conditioner or mask to seal in the color and prolong its longevity.

Tips: To customize the shade, mix Gems 52 Magenta with Gems C Clear, achieving a softer pastel effect or ultra-modern pink undertones. For longer-lasting vibrancy and shine, use Stabilizer pH 3.5, which seals the cuticle and preserves the intensity of the color. Avoid frequent washing and use a sulfate-free shampoo to keep the color bright and long-lasting.

Ingredients: Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4 Phosphate, Oleyl Phosphate, Polyquaternium-7, Polyquaternium-11, Propylene Glycol, Nymphaea Coerulea Flower Extract (Blue Lotus Flower Extract), Adansonia Digitata Fruit Extract (Baobab Extract), Glycerin, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellal, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2 (CI 42520)