Curly Up Shampoo

Curly UP Shampoo Application Guide

Materials Needed:

• Curly UP Shampoo by Edelstein
• Warm water
• Towel
• Wide-tooth comb (optional for detangling)

Preparation:

• Thoroughly wet hair with warm water to open cuticles.
• If needed, gently detangle hair with a wide-tooth comb, starting at the tips and working towards the roots.

Application:

• Apply Curly UP Shampoo generously, massaging it into the scalp and hair to create a rich lather. Focus on the scalp first.
• Gently massage the shampoo through your hair, encouraging curl definition.
• Leave the shampoo in for 3-5 minutes for optimal nourishment.
• Before rinsing, briefly massage the scalp again to stimulate blood flow.

Finishing:

• Rinse thoroughly with cool water to close cuticles and boost shine.
• Gently squeeze excess water from your hair; avoid rubbing with a towel.
• For extra conditioning, follow with Curly UP Mask (apply according to its instructions).

Post-Treatment Advice:

• Apply Curly UP Fluid to damp hair for frizz control and shine. Leave in.
• Air dry or use a diffuser on a low heat setting.
• Avoid touching or brushing dry curls to maintain definition.

Curly UP Mask Application Guide

Materials Needed:

• Curly UP Mask by Edelstein
• Warm water
• Towel
• Shower cap or plastic wrap (optional)

Preparation:

• Start with clean hair, shampooed with Curly UP Shampoo for best results.
• Gently towel-dry hair to remove excess water. Aim for slightly damp hair before applying the mask.

Application:

• Apply the mask generously, focusing from the roots to the ends. Ensure even coverage.
• Use a wide-tooth comb to distribute the mask evenly.
• Leave on for 5-10 minutes. For deeper conditioning, optionally cover hair with a shower cap or plastic wrap.

Finishing:

• Rinse thoroughly with cool water to seal cuticles and boost shine.
• Gently squeeze out excess water; avoid rubbing with a towel.
• Follow with Curly UP Fluid for frizz control and shine.

Post-Treatment Advice:

• To maximize hydration, avoid heat styling immediately after using the mask.
• Incorporate the Curly UP Mask into your routine, applying once a week or as needed.

Curly UP Fluid Application Guide

Materials Needed:

• Curly UP Fluid by Edelstein
• Towel

Preparation:

• For optimal results, start with freshly washed and conditioned hair using Curly UP Shampoo and Mask.
• Gently towel-dry hair to remove excess water, leaving it damp.

Application:

• Dispense a small amount of Curly UP Fluid into your palms and rub hands together to warm the product.
• Distribute the fluid evenly through damp hair, focusing on the ends and lengths. Avoid the roots for maximum volume.
• Gently scrunch your hair with your fingers to enhance curl definition.
• Air dry or use a diffuser on low heat for gentle drying.

Finishing:

• Once dry, apply a tiny amount of Curly UP Fluid to the ends or any frizzy areas for extra control and shine.
• For added volume, gently lift the roots with your fingers.

Post-Treatment Advice:

• Maintain hydration and definition by avoiding daily washing. Use water or dry shampoo between washes.
• Use the full Curly UP range (shampoo, mask, and fluid) for optimal curl care.
• Curly UP Fluid can also be used on dry hair between washes to refresh and redefine curls.