PRTESCRU01A

Curly UP Shampoo Application Guide

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Materials Needed:

• Curly UP Shampoo by Edelstein
• Warm water
• Towel
• Wide-tooth comb (optional for detangling)

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Preparation:

• Thoroughly wet hair with warm water to open cuticles.
• If needed, gently detangle hair with a wide-tooth comb, starting at the tips and working towards the roots.

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Application:

• Apply Curly UP Shampoo generously, massaging it into the scalp and hair to create a rich lather. Focus on the scalp first.
• Gently massage the shampoo through your hair, encouraging curl definition.
• Leave the shampoo in for 3-5 minutes for optimal nourishment.
• Before rinsing, briefly massage the scalp again to stimulate blood flow.

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Finishing:

• Rinse thoroughly with cool water to close cuticles and boost shine.
• Gently squeeze excess water from your hair; avoid rubbing with a towel.
• For extra conditioning, follow with Curly UP Mask (apply according to its instructions).

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Post-Treatment Advice:

• Apply Curly UP Fluid to damp hair for frizz control and shine. Leave in.
• Air dry or use a diffuser on a low heat setting.
• Avoid touching or brushing dry curls to maintain definition.