The enveloping elegance of deep and sophisticated brown Imagine the richness of a cup of thick and velvety hot chocolate, an intense brown that envelops the hair with natural warmth and depth. Gems 75 Cocoa is the ideal choice for those who want a deep, vibrant, and sophisticated color, perfect for intensifying natural highlights or reviving a dull brown shade. Its ammonia-free formula, enriched with nourishing oils, provides extreme shine and a silky texture, respecting the hair fiber. Thanks to its semi-permanent action, the color fades gradually with washes, allowing for new experiments. Perfect for professional use, it guarantees impeccable results on both natural and colored hair.

Why choose this product? This shade is perfect for those looking for a deep brown without a flat effect, enriched with elegant undertones and a luminous, multidimensional effect. Ideal for darkening overly light highlights or restoring vibrancy to dull hair, Gems 75 Cocoa harnesses the benefits of Vitamin E, which protects the color and keeps hair healthy and shiny. Baobab Oil and Blue Lotus Flower Extract provide deep nourishment and hydration, while the pigmentation technology with Basic Brown 17 and Basic Brown 16 ensures uniform and intense coverage.
✔ Intense and vibrant pigments
✔ Ammonia-free semi-permanent color
✔ Nourishing and shine-enhancing formula
✔ Ideal for toning and refreshing color

How to achieve the chosen color step by step: To apply Gems 75 Cocoa, hair must be washed and towel-dried, removing excess water. The coloring mask should be applied to damp hair, combing from roots to ends for even distribution. The processing time varies between 5 and 15 minutes, depending on the desired intensity. For pre-pigmentation or a more intense color, the mask can also be applied to dry hair, leaving it on for 15-20 minutes before removing the excess and proceeding with the next color application.

Emulsification and rinsing: After the processing time, add a little lukewarm water and gently massage to emulsify the color. Rinse thoroughly until the water runs clear, without using shampoo. For optimal results, apply Stabilizer pH 3.5 to seal the cuticles and extend the color’s longevity.

Tips: To achieve an even more customized and multidimensional brown, mix Gems 75 Cocoa with Gems C Clear for a softer and more natural shade. If you desire a cooler effect, add a small amount of an ash tone to neutralize any unwanted warm tones. Always use sulfate-free shampoo and masks to maintain the color’s vibrancy for longer.

Ingredients: Aqua (Water), Cetearyl Alcohol, Ceteareth-25, Laureth-2, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Triethanolamine, Oleth-4-Phosphate, Oley Phosphate, Polyquaternium-11, Polyquaternium-7, Propylene Glycol, Nymphaea Coerulea Flower Extract, Adansonia Digitata Fruit Extract, Cyclopentasiloxane, Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Red 51, Acid Violet 43, Basic Yellow 87, Basic Brown 17, Basic Brown 16, Basic Blue 99.